Carmel Crawford asked us to help
her develop a look for her
animated property, Mike Rofone.
Mike Rofone is an ace reporter
who is also a walking, talking
microphone. Together with his
friends Indy and Amy, two
intrepid teens intent on keeping
journalism alive, they fight
against the malevolent media
empire of Randolph Steele.
Whether countering Jason Ratz’s
bad reporting in the real world
or battling the destructive
Viper Virus in the digital one,
Mike Rofone and his friends are
the only ones who can keep the
public safe and informed.
For this series we explored two
versions of the character
designs. The first was aimed at
a younger audience while the
second explored an aged-up look
for an older audience.
2A! designed these versions of
the property written by Jeff
Holder. We also designed the
pitch packages which were used
to help shop the series.